In-Person Workshops
New July dates · announcing soon
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Fresh workshop dates drop this week. Watch the community for the next one near you.
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Inner Cirql
Coaching Call1 / 18
Coaching Call · Wed Jul 1, 2026 · 10 AM CST
Welcome back to the Inner Cirql
Your positioning is built. Today we launch The CITED Series: the five places AI looks for you. Week 1: Claim. We read it off, out loud, in the room. Cameras up.
You're Here
Praise
Events
Wins
News
Quote
Why
Accountability
The Series
Five Places
Teaching
Read-Off
Workshop
Inner Cirql
Praise
2 / 18
Acknowledgements + Affirmations
5:00
Inner Cirql
Upcoming Events
3 / 18
What's coming up.
Inner Cirql
Wins of the Week
4 / 18
Where Wins Live
Let's hear your wins from the last week.
YourInnerCirql.com
Log in · Post · Get celebrated
Every win belongs in the room. Drop yours and the Cirql reads it back next Wednesday.
Open the Community →
Inner Cirql
Industry News
5 / 18
What's moving in AI.
AI News
AI reads your words, not just your data.
Inman (June 30): as buyers search through ChatGPT and Claude, AI no longer just reads a listing's structured data. It reads the story. Narrative words are now "searchable," and Kleio's CEO put it plainly: input quality determines output quality. Generic copy won't cut it.
Inman · Jun 30, 2026
Why This Matters
For this room. For this community.
Three weeks ago you built your positioning, your Claim. But the engines aren't asking who ranks? They're asking who can I confidently name?
- AI reads your words to decide who to name.
- A sharp Claim is the sentence it repeats.
- That's CITED → five profiles, one a week.
You're not behind. You're early. This week we lock your Claim.
Inner Cirql
Win the Day6 / 18
Win the day.
5 minutes to win the day. We're all going to send the Email, Text, and DMs that Clara loaded up, and send them. We'll check the activity report later, so let's knock this out. If you already won the day, show us on the screen!
Inner Cirql
Quote of the Week
7 / 18
Knowing is not enough; we must apply.
Willing is not enough; we must do.
Goethe
Inner Cirql
Why This Matters
8 / 18
For You. For This Room.
You built your positioning.
You built your positioning.
Now make AI repeat it.
Last 3 Weeks · Built
You wrote your positioning.
- Niche: the one you serve.
- Offer: the promise you make.
- Mechanism: why your way works.
The CITED Series · Deploy It
Now put it where AI looks.
- Claim: the exact words AI repeats.
- Index · Trust · Entity: the profiles it reads.
- Domain: the one source you own.
A positioning statement in a drawer is worth nothing. CITED puts it on the five profiles AI actually reads.
Inner Cirql
Accountability
9 / 18
Who wants extra accountability?
Drop your positioning statement in the community.
Inner Cirql
The Series
10 / 18
A 5-Week Build
The CITED Series.
You Are Here
CWeek 01
ClaimWed Jul 1
Your positioning statement: the exact words AI repeats about you.
IWeek 02
IndexWed Jul 8
Your Zillow profile: a live signal feeding ChatGPT.
TWeek 03
TrustWed Jul 15
Your Realtor.com profile: the cross-check on your credibility.
EWeek 04
EntityWed Jul 22
Your Google Business Profile: the most-trusted entity source.
DWeek 05
DomainWed Jul 29
Your personal landing page: the one source you actually own.
One profile a week. By the end, you're the agent AI can't help but name.
Inner Cirql
The Framework
11 / 18
The Framework
Five places AI looks for you.
C · ClaimYour positioning statement: the exact words AI repeats about you.
I · IndexYour Zillow profile: a live signal feeding ChatGPT.
T · TrustYour Realtor.com profile: the cross-check on your credibility.
E · EntityYour Google Business Profile: the most-trusted entity source.
D · DomainYour personal landing page: the one source you actually own.
Miss one and AI hesitates. Line up all five and it names you with confidence. We start where it begins: your Claim.
Inner Cirql
Teaching · The Hook
12 / 18
Why This Matters Teaching 1 of 5
The agent AI can't name.
AI doesn't recommend the "best" agent. It recommends the one it can describe in a sentence. If it can't say what you do, you're not in the answer.
The Invisible 91%
"A great agent. Full-service. Ask me anything."
Result · AI has nothing to repeat. It skips you.
The Cited 9% · The Winner
"She helps north-metro empty-nesters downsize without getting stuck between two homes."
Result · AI has an exact sentence to name you with.
Same experience. Same market. One handed AI a Claim to repeat. The other handed it a shrug. That's the whole game today.
Inner Cirql
Teaching · C · Claim
13 / 18
C · Your Claim Teaching 2 of 5
The words AI repeats.
Your Claim is your positioning statement boiled to one clean sentence, the exact language every other profile will echo, so AI hears the same thing everywhere and trusts it.
What a Claim Is
- One sentence: who you serve, the outcome, minus the dread.
- The same words on every profile, no variations.
- Specific enough that AI can match a buyer to you.
Why It's First (the C)
- Every other letter (I · T · E · D) repeats your Claim.
- Saying the same thing everywhere is AI's #1 trust signal.
- Lock the words now, then place them for four weeks.
Inner Cirql
Teaching · Worked Example
14 / 18
A Worked Example Teaching 3 of 5
Kayla's Claim.
Kayla ran the 3-week build. Here's her one-sentence Claim, the exact words she'll now drop onto all five profiles.
"I help north-metro empty-nesters sell the family home for top dollar and land in the right next chapter, without getting stuck between two homes, with my Bridge Plan."
That's Her Claim
One sentence. Identical on Zillow, Realtor.com, Google, and her site. So when someone asks ChatGPT "who helps downsizers in the north metro?" It has Kayla's exact words to repeat back.
Inner Cirql
Teaching · Lock It
15 / 18
Lock It Down Teaching 4 of 5
Make it repeatable.
A Claim only works if it's one plain sentence you (and AI) can repeat verbatim. Tighten it until it passes three tests.
The 3 Tests
- Say it in one breath: run out of air and it's too long.
- A 12-year-old gets it: no jargon, no "full-service."
- It names a person + a problem: not a service list.
Then Do This
- Write the final sentence in the workbook.
- Read it out loud in the room today.
- Post it in the community. Next week we Index it on Zillow.
Permission Granted
Don't polish forever. A clear, working Claim you actually deploy beats a perfect one that never leaves the workbook. Lock it today.
Inner Cirql
Teaching · Read-Off
16 / 18
Bring It All Together Teaching 5 of 5
Now read it off.
This is the moment. One at a time, read your Claim out loud to the room. We react in real time (is it clear? could AI repeat it?) and sharpen on the spot.
"I help your person achieve the outcome without the thing they dread, with my named mechanism."
Do This Today
Read your Claim out loud. Lock the final words in the workbook and drop them in YourInnerCirql.com. Next Wednesday we put your Claim on Zillow. Week 2: Index.
Inner Cirql
Up Next
17 / 18
The CITED Series · Week 2 of 5
Get Indexed.
Wed Jul 8 · 10 AM CT. We take the Claim you locked today and put it on your Zillow profile, the live signal that feeds ChatGPT. Bring your locked Claim.
Inner Cirql
Workshop18 / 18
Workshop.
- Claim Read-Off
- Q&A
- Clara
- GEO
- Origin
- Strategy
- Accountability