Inner Cirql
Coaching Call 1 / 18
Coaching Call · Wed Jun 10, 2026 · 10 AM CST

Welcome back to the Inner Cirql

Today kicks off The Positioning Series — three weeks that change how you show up. Week 1: Niche. Cameras up.

You're Here
Praise
Events
Wins
News
Quote
Why
Accountability
The Series
Sweet Spot
Teaching
Up Next
Workshop
Inner Cirql
Praise 2 / 18

Acknowledgements + Affirmations

5:00
Inner Cirql
Upcoming Events 3 / 18

What's coming up.

Build a Personal Brand While You Sleep — Grand Rapids, MN, Thursday June 18 at 11 AM CT
In-Office · Grand Rapids JUN 18
Thu · 11:00 AM CT · 60 Min

Build a Personal Brand While You Sleep.

Live workshop. Inbound leads without daily posting. Pemberton, Grand Rapids. 35 seats.

Reserve a Seat
Build a Personal Brand While You Sleep — Maple Grove, MN, Thursday June 25 at 11 AM CT
In-Office · Maple Grove JUN 25
Thu · 11:00 AM CT · 60 Min

Build a Personal Brand While You Sleep.

Live workshop. Inbound leads without daily posting. Pemberton, Maple Grove. 35 seats.

Reserve a Seat
Inner Cirql
Wins of the Week 4 / 18
Where Wins Live

Let's hear your wins from the last week.

YourInnerCirql.com
Log in · Post · Get celebrated

Every win belongs in the room. Drop yours and the Cirql reads it back next Wednesday.

Open the Community →
Inner Cirql
Industry News 5 / 18

What's moving in AI.

AI News
Realtor.com launches a search app inside ChatGPT.
Buyers can now ask ChatGPT about homes and Realtor.com surfaces listings AND agents in the response. The agents that get recommended share one trait: a clear, specific niche the AI can match on. Generalists drown. Specialists get found.
Real Estate News
Why This Matters
For this room. For this community.
Last week we showed you AI search is now ranking your Realtor.com & Zillow reviews for GEO optimization. This week Realtor.com plugged its database directly into ChatGPT. The two signals stack:
  • Reviews → AI finds you.
  • Niche → AI knows how to recommend you.
  • Together → you show up twice. Once in the listings, once as the agent.
Generalists are invisible to ChatGPT. Specialists with reviews show up twice. This is why we built the 3-week Positioning Series.
Inner Cirql
Quote of the Week 6 / 18

Clear is kind.
Unclear is unkind.

— Brené Brown
Inner Cirql
Why This Matters 7 / 18
For You. For This Room.

Reviews get you indexed.
Clarity gets you recommended.

Last Week · Be Found

Reviews are the new SEO.

  • AI search ranks your Realtor.com + Zillow review profile.
  • More reviews = more AI visibility.
  • Specific reviews = AI knows what you sell.
This Week · Be Chosen

A clear niche makes AI pick you.

  • Person — the one human you serve.
  • Problem — the real pain you solve.
  • Process — your named way of solving it.

Reviews without clarity = noise. Clarity without reviews = invisible. Together you become the agent the AI recommends.

Inner Cirql
Accountability 8 / 18

Who wants extra accountability?

Drop your personal goals in the community.

Inner Cirql
The Series 9 / 18
A 3-Week Build

The Positioning Series.

You Are Here Week 01 Niche Wed Jun 10

The 3 P's — Person, Problem, Process. Lock the human you serve.

Week 02 Offer Wed Jun 17

Promise · Container · Guarantee · Pillars. Wrap your Niche in an Offer.

Week 03 Mechanism Wed Jun 24

The six-line story that explains why your way works when nothing else did.

Inner Cirql
The Sweet Spot 10 / 18
Before the Framework

Where your Niche lives.

People You're Passionate to Serve Skills You Have or Will Build Problems Worth Solving Your Niche

Stay in one circle and you're a generalist, a hobbyist, or a missionary. Land in the middle and you're a magnet.

Inner Cirql
Teaching · The Hook 11 / 18
Why This Matters Teaching 1 of 6

Same market. Same license. Different result.

Two agents in the Twin Cities. One gets the referral every time. The other doesn't.

Agent A

"I help people buy and sell homes in the Twin Cities."

Result · Generic. Forgettable. Sounds like everyone.
Agent B · The Winner

"I help first-time buyers in the north metro win bidding wars without overpaying, using a pre-offer strategy session most agents skip."

Result · The buyer who just lost three offers knows exactly who to call.

Same market. Same license. Agent B gets the referral every time — because she picked a lane, named a problem, and owned a process. That's the whole game today.

Inner Cirql
Teaching · Worked Example 12 / 18
A Worked Example Teaching 2 of 6

Meet Kayla.

Kayla is a Twin Cities agent who picked a lane. Watch what happens when you fill in the 3 P's for one real human. "Kayla · The Downsizing Specialist."

01 · Person
Empty-nesters, 60–75, north metro.
Ready to sell the family home and move into something smaller and simpler. The kids are out. The house is too big. The lawn won.
02 · Problem
Stuck between selling and being homeless.
Overwhelmed by 30 years of stuff. Emotionally attached to the house. Terrified of selling before they have somewhere to land.
03 · Process
The "Downsize Without the Dread" system.
A guided path that handles the sale, the timing, and the move so they never feel rushed or stuck between two homes.
Inner Cirql
Teaching · 01 Person 13 / 18
01 · Your Specific Person Teaching 3 of 6

Pick one human.

Don't describe a demographic. Describe a person you could pick out of a crowd. The more specific, the more magnetic.

Ask Yourself
  • Which clients do you genuinely enjoy working with the most?
  • Which clients do you get the best results for?
  • Which are easiest to serve and easiest to sell to?
  • What do those people have in common — life stage, situation, neighborhood, mindset?
What "Specific" Looks Like
  • Move-up buyers with young kids in top-rated school districts.
  • Divorcing couples who need to sell quickly, fairly, with little conflict.
  • Out-of-state investors buying their first rental in my market.
  • Relocating tech professionals on a 30-day timeline, buying sight-unseen.
Inner Cirql
Teaching · 02 Problem 14 / 18
02 · Their Specific Problem Teaching 4 of 6

Find the real one.

People don't buy real estate services. They buy the solution to the problem keeping them up at night. Name the emotional one underneath the logistics.

First-Time Buyer "I need to find a house." "I keep losing to cash offers and I'm scared I'll never get out of renting."
Move-Up Seller "I need to sell my house." "I can't buy the next one until mine sells, but I can't sell until I know where we're going — and I'm stuck."
Investor "I want a rental." "I'm afraid I'll buy in the wrong area and lose money on a bad tenant or a money pit."
Inner Cirql
Teaching · 03 Process 15 / 18
03 · Your Specific Process Teaching 5 of 6

Name your way.

The 2–4 steps you walk every client through — then give it a name you own. It doesn't have to be complicated. It has to be clear and yours.

Ask Yourself
  • Why is your way better than the competition or their other options?
  • What are the 2–4 steps or pillars you walk every client through?
  • If you gave your process a name, what would you call it?
Named Process Examples
  • The Offer-Ready Method — fully pre-underwritten + strategy-mapped before we tour a single home.
  • The Sell-and-Land Plan — line up your next home AND your sale timing together, so you're never stuck between two houses.
  • The 9-Point Top-Dollar Prep — a fixed checklist we run on every home before it hits the market.
Permission Granted
Don't get stuck here. A working name is enough for now — you'll sharpen it in Week 3 (Mechanism). The goal today is to pick one.
Inner Cirql
Teaching · Synthesis 16 / 18
Bring It All Together Teaching 6 of 6

Your one-paragraph positioning statement.

Fill in the blanks with what you locked today. This is the thing you can say at a listing appointment, on a podcast, or to your sphere — and have it land every time.

I help your person achieve the outcome they want without the thing they dread. Unlike the usual approach of the common method that fails, my named process means they finally the dream outcome.
Do This Today
Lock your Person + Problem + Process in the workbook before you close your laptop tonight. Drop your positioning statement in YourInnerCirql.com. The room reads it back next Wednesday — then we craft your Offer around it.
Inner Cirql
Up Next 17 / 18
The Positioning Series · Week 2 of 3

Craft Your Offer.

Wed Jun 17 · 10 AM CT. We take your locked Niche and wrap it in a Promise, Container, Guarantee, and Pillars. Bring your Week 1 homework.

Inner Cirql
Workshop 18 / 18

Workshop.

  • Niche Hot Seat
  • Q&A
  • Clara
  • GEO
  • Origin
  • Strategy
  • Accountability
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